Welcome to Imerys Performance Minerals

Socal UP-G

Socal® UP-G Effective TiO2 extender for high opacity and brightness in paints

  • Effective TiO2  replacement
  • Increased dry opacity at low gloss
  • Outstanding brightness
  • Significant cost savings

Socal® UP is an ultra-fine precipitated calcium carbonate (PCC) with a unique morphology that fosters effective TiO2 reduction at highest level of opacity and brightness in high PVC decorative matt paints.

Socal® UP has a unique morphology made of calcite pseudo-cubic particles in a microshell structure.

Thanks to this specific morphology, Socal® UP can be used to replace up to 40% TiO2 to increase dry hiding at low gloss.

It can be used as a true alternative to TiO2 in many matt architectural paints, providing significant cost savings and reducing the carbon footprint of the final product.

We offer a full range of bespoke formulation and technical and process support services to help you match the right mineral grade to your application requirement.

Please contact us. We will be only too happy to help

Contact us Contact

Paints and Coatings