Socal® UP-G Effective TiO2 extender for high opacity and brightness in paints
- Effective TiO2 replacement
- Increased dry opacity at low gloss
- Outstanding brightness
- Significant cost savings
Socal® UP is an ultra-fine precipitated calcium carbonate (PCC) with a unique morphology that fosters effective TiO2 reduction at highest level of opacity and brightness in high PVC decorative matt paints.
Socal® UP has a unique morphology made of calcite pseudo-cubic particles in a microshell structure.
Thanks to this specific morphology, Socal® UP can be used to replace up to 40% TiO2 to increase dry hiding at low gloss.
It can be used as a true alternative to TiO2 in many matt architectural paints, providing significant cost savings and reducing the carbon footprint of the final product.
We offer a full range of bespoke formulation and technical and process support services to help you match the right mineral grade to your application requirement.