ImerCare® Velluto A natural mineral for high coverage powder foundations
- High coverage
- Spreads smoothly and evenly on skin
- High compaction
Sourced in the French Pyrenees, ImerCare® Velluto is a natural, premium talc which has been engineered using patented technology to obtain an innovative structure which provides enhanced opacity and homogeneity in cosmetics such as high coverage concealers, foundations and powders.
In pressed powders, ImerCare® Velluto provides:
- High to full coverage
- A velvety, unctuous feel and smooth satin finish
- Good homogeneity and spreadability on skin
- Good cohesion and compressibility
ImerCare® Velluto provides superior coverage
ImerCare® Velluto is an excellent base for cosmetic concealers requiring high or full coverage and homogeneity, including corrective and camouflage products.
ImerCare® Velluto confers good homogeneity, spreadability and long lasting wear
Test realized by a panel of 15 volunteers on 2 formulations: a blush based on a conventional talc grade and an innovative blush, based on ImerCare® Velluto. Results were observed immediately.
Cohesion and compressibility
ImerCare® Velluto demonstrates high fracture resistance, improving the compressibility and cohesion of pressed powders and compacts.
ImerCare® Velluto demonstrates excellent cohesion
Unlike conventional talc grades, ImerCare® Velluto can easily be used in wet processes where it prevents cracking.
All Imerys cosmetic products are natural, high quality, chemically inert and offer good skin tolerance. They are not treated with chemicals during processing. These attributes enable them to be used in cosmetic products that comply with cosmetic directive regulation (EC) n° 1223/2009.
ImerCare® Velluto is Cosmos approved. Certificates of origin and additional documentation are available upon request.
We offer a full range of bespoke formulation and technical and process support services to help you match the right mineral grade to your application requirement.