Welcome to Imerys Performance Minerals

ImerCare VitalSkin

ImerCare® VitalSkin A new natural antipollution agent for make-up powders

  • Barrier against pollution
  • Unique patented technology
  • Natural mineral
  • Cosmos approved

ImerCare® VitalSkin is a new, natural mineral solution for make-up powders based on diatomaceous earth (DE). This patented technology has been specifically engineered to protect the skin from external pollutants.

Air pollution – a major health issue and bad news for skin!

Air pollution is on the rise worldwide with over 90% of the world’s population living in areas where air quality doesn’t meet WHO (World Health Organization) air quality guidelines.
Miniscule pollution particles enter the body via the pores of the skin generating oxidation and inflammation—and even affecting our DNA. The skin’s barrier function is weakened causing heightened sensitivity, premature and accelerated ageing and elastosis.

ImerCare VitalSkin

ImerCare® VitalSkin protects against pollutants

ImerCare® VitalSkin has a unique microporous structure. When integrated into make-up powders, this new patented technology has an absorption mechanism which shields the skin from pollution particles. Unlike conventional antioxidant skincare products which simply repair damage after the event, ImerCare® VitalSkin stops particles from penetrating the skin in the first place, preventing skin damage and protecting precious DNA.

ImerCare® VitalSkin - unique patented technology

Much more porous than standard DE grades with a higher surface area available to trap even the minutest pollutant particles

ImerCare® VitalSkin - effective in tests

The effectiveness of ImerCare® VitalSkin has been demonstrated in in-vitro and ex-vivo lab tests which assessed its performance against the most common pollutant, cigarette smoke exposure. Results show that this new diatomaceous earth grade has a preventive action on skin, blocking the penetration of polluting particles.

Exposure of skin explants to cigarette smoke

ImerCare Vitalskin

Results: exposure of skin explants to cigarette smoke disrupts the basal layer, inducing DNA lesions
ImerCare® VitalSkin considerably reduces damage

ImerCare® VitalSkin - a sustainable solution

  • INCI: diatomaceous earth
  • Cosmos approved
  • Microbiologically controlled through heat treatment
  • Meets demand for natural and clean beauty products
  • Meets demand for make-up with skincare benefits


Cosmos logo

ImerCare® VitalSkin is Cosmos approved.
Certificates of origin and additional documentation are available upon request.

We offer a full range of bespoke formulation and technical and process support services to help you match the right mineral grade to your application requirement.

Please contact us, we will be only too happy to help

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